If you own a company in Egypt and want to increase your profits and acquire new clients, then you must seriously consider your website’s ease of use for everyone. Not just for those with good vision, hearing, and mouse dexterity. No, your website must be easy and comfortable for anyone, regardless of their circumstances. This is what we call “UX Design Accessibility.”
Most of our interactions are online, from ordering goods to paying bills. Imagine if a potential customer visited your website and found it difficult to navigate. They’d quickly leave and go to an easier site, and you’d lose a client and a profit opportunity. That’s why paying attention to UX Design Accessibility isn’t just a nice thing to do to help people; it’s a very smart strategy to boost your profits and reach new customer segments in the Egyptian market.
What Exactly is “UX Design Accessibility”?
Simply means designing websites and applications that anyone can use easily. It’s like making a place accessible for wheelchairs or creating a menu with large fonts for those with poor eyesight. This means we remove all obstacles that might prevent anyone from effectively using your website or application.
This includes many things: ensuring colors are clear and highly contrasted for those with color vision deficiencies, using appropriate font sizes, providing text descriptions for images so screen readers can interpret them, and making website navigation easy using only a keyboard, not just a mouse. When you prioritize designing UX for Accessibility, you open a wide door to new customers who might be excluded from other websites that neglect this point.
Why is UX Design For Accessibility Important for Your Company in Egypt?
You might be thinking, “Why should I focus on UX Design Accessibility now? Isn’t it more important to launch a big advertising campaign?” Because it’s a fundamental part of any successful strategy. Consider these reasons:
- Reach More Customers: A significant percentage of Egyptians, such as the elderly or those with minor or temporary disabilities, might find it difficult to use some websites. When your website focuses on UX Design Accessibility, you open doors for them and turn them into potential customers. These could represent a large segment of the market that many competitors haven’t focused on.
- Enhance Your Company’s Reputation: Companies that care about all customers and cater to their needs build a very strong reputation. People like dealing with companies that they feel care about them and their needs. This makes your current customers like your company more and encourages others to deal with you.
- Increase Your Profits: The more people who can easily use your website, the greater your chances of making sales. If a customer finds your product but can’t add it to the cart or complete the purchase due to a website difficulty, it’s a direct loss for you. Designing UX for Accessibility ensures a smooth experience that leads to successful purchases.
- Compliance with Laws and Standards: There are global standards for designing UX for Accessibility (like WCAG). While there aren’t very strict laws in Egypt yet that mandate them for all websites, the future might bring such regulations. By following these standards now, you’ll be safe and prepared for any changes. Moreover, it improves your website’s visibility in search engines.
How to Implement UX Design Accessibility on Your Website?
Implementing UX Design for Accessibility doesn’t have to be difficult or expensive. You can start with simple steps and see a big difference. Here are some practical steps you can begin with:
- Use Clear and Contrasting Colors: Very light colors on a light background, or very dark colors on a dark background, make text difficult to read. Choose high-contrast colors to ensure texts and images are clear to everyone.
- Appropriate Font Sizes: Don’t make fonts too small. Use appropriate and easy-to-read font sizes, and you can give the user the option to enlarge or reduce the font themselves.
- Image Descriptions (Alt Text): Every image on your website must have “alternative text” or “Alt Text.” This text appears in place of the image if it doesn’t load, or screen reader programs read it to visually impaired users so they understand what the image is about. This isn’t just important for designing UX for accessibility; it also helps your website rank better in search engines.
- Keyboard Navigation Ease: Ensure that all parts of your website – buttons, links, menus – can be interacted with, clicked, and navigated using only the keyboard, without needing a mouse.
- Videos and Multimedia: If you use videos or audio recordings, provide written transcripts or captions for those who can hear well but not see, or those who can see well but not hear, so they can understand the content.
- Clear and Organized Design: Keep your website design simple and organized. Sections should be clear, and menus easy to use. The simpler the design, the easier it is for everyone to use. This positively reflects on UX Design for Accessibility.
- Test Your Website with Real Users: The most important step is to have different people test your website. People with vision problems, hearing problems, or those who use only a keyboard. See the problems they face and try to solve them.
UX Design For Accessibility and Your Company’s Future with Addicta
Investing in UX Design is an investment in your company’s future. You’re expanding your customer base, improving your brand reputation, and ensuring your website serves everyone in the Egyptian market. If you want to build a website that takes all of this into account and guarantees the best user experience for all, then you need to work with specialists who understand UX Design for Accessibility and also understand the Egyptian market and its needs.
At Addicta For Digital Solutions, we understand the importance of UX Design for Accessibility and know how to design websites that are not only beautiful but also easy to use for everyone. Our team of experts is ready to help you transform your website into a powerful tool that attracts new customers and boosts your profits.
Don’t wait for competitors to get ahead of you! If you want your website to be at the forefront, serve all customer segments in Egypt, and build an excellent reputation for your company, then you need to prioritize UX Design Accessibility now. Contact us at Addicta today to learn how we can help you achieve this. Make your website an open door to all customers, and watch your profits grow